I remember when Laura and I started playing around with our initial formulations for our very first product, our coconut oil-based makeup remover wipes (if you remember what those looked like, then you’re the real MVP!). Laura had gone to our local Whole Foods to purchase fractionated coconut oil and a variety of essential oils, and we got straight to work. After a few trial and error attempts, we developed our makeup remover wipes, and launched the product on March 1, 2017.
Four years later, I am so proud to share that Three Ships is now carried at 45 Whole Foods locations in California. You can find a store near you using our Store Locator. We’ve had many people ask what the best way is to help when we launch at a new store, which is so thoughtful! There are three main ways:
- If you spot our skincare products in-store, snap a pic and send it to us or tag us on Instagram!
- Purchase a product in-store. You can find all the products in the below image at Whole Foods.
- Tell your friends and family, and help spread the #Crew3S love!
Why Whole Foods?Whole Foods has always been one of our top dream retailers for several reasons. First, they are known to carry only high-quality, sustainable, and effective products. We love their strict requirements for clean beauty, making them a trusted retailer for discerning customers. Second, their consumer base is extremely aligned with our skintellectual customers who care about what they put both in and on their bodies. And finally, we’re in great company with other amazing brands that care for the planet and operate with so much integrity!
How We Landed Whole FoodsIt was back in January of 2020 (right before the world shut down from the pandemic). I was standing by our booth at Indie Beauty Expo in LA, when a buyer wandered by. We chatted for a few minutes about our products, at which point she casually mentioned that she was a buyer at Whole Foods! I was so excited, I think I forgot to breathe. She also told me that our brand was on her list of brands she wanted to try, due to our affordable pricing and also the product packaging. We exchanged contact information, I sent her products to try, and we discovered 6 months later that we were in!
Our Vision for Whole FoodsWe would love to grow to more Whole Foods locations, to better service our customers. Our goal is to eventually expand to Whole Foods across the US, Canada, and ultimately around the world! If there’s a particular store you’d love to see us in, please feel free to leave it in the comments below, or shoot us an email at firstname.lastname@example.org!
Until next time,