Better for the planet. Better for your skin.

Effective, Natural, Transparent

Always Transparent

100% Science-Backed, Natural Ingredients

Sustainably Sourced

Effective, Natural, Transparent

Always Transparent

100% Science-Backed, Natural Ingredients

Sustainably Sourced

Effective, Natural, Transparent

Always Transparent

The way beauty should be

Always safe from harm

Effective, Natural, Transparent

Always Transparent

The way beauty should be

Always safe from harm

Effective, Natural, Transparent

Always Transparent

100% Science-Backed, Natural Ingredients

Sustainably Sourced

Effective, Natural, Transparent.

Always Transparent

100% Science-Backed, Natural Ingredients

Sustainably Sourced

Effective, Natural, Transparent

Always Transparent

The way beauty should be

Always safe from harm

Effective, Natural, Transparent

Always Transparent

The way beauty should be

Always safe from harm

Get To Know Our Sustainability Efforts

Know Where All Your Ingredients Come From

With our Source Maps on every product page, you can know all the details behind each ingredient - from farm to shelf. You can also check out our Ingredient Glossary to learn more about the sustainability story for each ingredient.

Using Recyclable and Compostable Material

We mindfully consider our packaging design so its easy to recycle and compost. Our outer packaging is made with cardboard, and our inner components include glass bottles which are easy to recycle or upcycle.

Recycle with Pact Collective

We have partnered with Pact Collective to collect hard-to-recycle components like serum droppers and caps. Drop these components off at Pact Bins in Hudson's Bay or Credo Beauty, or use their mail-in program.

Giving Forgotten Goods New Life

When possible, we upcycle discarded or unwanted ingredients to use in our formulas. We see value in the opportunity these ingredients provide and give the ingredient new life while saving it from the landfill.

Sourcing Transparency: Use Our Source Maps on Every Product Page

We aim to provide the utmost transparency around product sourcing. Follow the journey of every product with SourceMap, a tool enabling transparency throughout the supply chain. You can learn more on each product's page.

Learn each product's product journey through our Source Maps on every product page!

View Purify's Source Map

Sustainable Packaging

We are committed to minimizing plastic usage and shifting to 100% of plastic packaging designed to be reusable, recyclable, or compostable by 2025, in line with the Canada Plastics Pact commitments.

We've opted to minimize waste by using glass bottles, a material that can be recycled endlessly, for the majority of our products.

Waste Reduction with Pact Collective

We are a proud member of Pact, a nonprofit membership organization that collects hard-to-recycle beauty products such as pumps and serum droppers.

Pact sorts through the hard-to-recycle packages by material type with the aim to find the highest and best use for all materials. Ideally, Pact will sell some of the material back to beauty packaging manufacturers to fulfill the circular economy.

Carbon Neutral Shipping with Planet

We purchase carbon credits to offset our e-commerce orders. Through Planet we fund innovations in Soil and Forestry. By opting for carbon-neutral shipping, you will be supporting some of the most promising climate projects.

See the progress we've made so far ↓

Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
12,088kg
shipping emissions removed
That's like...
30,944
miles driven by an average gasoline-powered car
We fund innovations in...
Soil
Forest

Upcycled Beauty

Upcycled beauty reduces waste by sourcing parts of produce that would often contribute to food waste. We see value in discarded raw materials and strive to find methods of upcycling these ingredients for formulation. Swipe to learn more about our upcycled ingredients.

Upcycled

Bark Extract

Our Bark Extract is upcycled from the biomass by-products of the lumber industry in Quebec, Canada.

The bioactive molecules in the tree’s bark are obtained through a circular economy cycle, where leftover bark is recycled into compost and returned to the forest as fertilizer.

Upcycled

Pentylene Glycol

Our Pentylene Glycol is upcycled and naturally derived from sugarcane bagasse, the fibrous remains from the sugarcane juice extraction process.

This ingredient is a USDA-certified biobased product and the biomass remains are used as fuel to sustain its own energy, meaning that this process uses 100% renewable carbon.

Upcycled

Grape Cell Extract

Our Fruit Cell Extract is upcycled from the Gamay Teinturier Fréaux grape which contains high levels of tannins.

The grapes’ thick skin and bitter taste make it undesirable for winemaking but contain powerful antioxidants that are perfect for formulation.

Upcycled

Biolin

Our blend of sugars (biolin) is upcycled from the root of the chicory plant.

This part of the plant is often discarded once the leaves are removed. Chicory fields surround the factory to reduce carbon emissions, and the waste from the factory is used as natural fertilizer or animal feed to fulfill the circular economy cycle.

UPCYCLED

Blueberry Seed Oil

Our Blueberry seed oil is produced from berry pulp from the juice industry that would otherwise go to waste. Over 800,000 blueberries go into every kg!

Want to know more?


Read our Sustainability Impact Report

Read the Report