What is a Face Serum? Faster, Lighter and Deeper Skincare

Look anywhere on Instagram (ahem - we're looking at you #skincare #skincarediet #glowyskin) and you'll probably see the term "serum". If you're unsure what a serum is, you've come to the right place! Read on to learn what exactly a serum is, how to use it, and why it should be used.

A serum is a skincare product, usually applied after cleansing and toning, but before moisturizing. Its smaller molecular structure helps to deliver a high concentration of active ingredients more deeply into your skin. Its texture is more weight-less than creams and lotion. Serums contain up to 70% active ingredients while moisturizers usually only contain 5-10%.

Our Boost 49% Rosehip Oil Serum, great for firming and collagen.

Why should you use a serum?

1. Serums are great for tackling common skin problems such as wrinkles, aging, dullness, dark spots, and fine lines.
2. Serums absorb quickly and are great for acne-prone skin!
3. Serums make your skin less oily - its lightness and fast absorption keep your skin hydrated without that unpleasant greasy feeling. And since your skin is hydrated, it will not overproduce sebum, making your skin less likely to be oily in the long run.

Common ingredients for different skin types:

Acne-prone skin:

• Vitamin C: enhances collagen production & repair process, reduce inflammation
• Retinol: antioxidant, reduces inflammation
• Zinc: soothes irritation, regulates oil production
• Salicylic acid: unclogs pores

Dry skin:

• Vitamin E: antioxidant, protects cells from oxidative damage
• Niacinamide: enhances skin elasticity
• Glycolic acid: exfoliates your skin gently
• Hyaluronic acid: keeps your skin moisturized

Feeling dull:

• Antioxidants such as green tea extract
• Resveratrol: reduces wrinkle
• Ferulic acid: reduces free radicals, protect your skin from sun damage, enhances your skin’s regeneration

How do you use a serum?

Apply 2-5 drops on your face, morning and evening.

We recommend using a serum after cleansing and leaving your skin damp with an alcohol-free toner, and following up with a moisturizer or treatment mask.

Do you need both a serum and a moisturizer?

It depends on your skin type - if you have oilier skin, you can skip the moisturizer. If you have normal/dry skin, use your serum under moisturizer.

Have questions? Let us know in the comments below!